Automated translation management and additional connectivity

The more networked that the world becomes, the greater the need for seamless interactions between humans and machines. Multilingual content management is no exception to this principle. The markets record a steadily growing need for quick on-demand translations of master data into the required target languages.

In providing these, the expenditure must remain as minimal as possible. And it is precisely here that the connector comes into play.

What is a connector?

Very often, everything begins with your content management systems (CMS). These are used to create, save, reuse and administer your digital data.

Next, the translation management system (TMS) comes into play. Simply put, the TMS is used to pack, share and monitor all translation tasks that have been created. Either you yourself or your language service provider will make use of such a system.

In turn, a connector is a piece of software that facilitates the transfer of data such as text elements and files between your CMS and the TMS, thereby keeping the manual effort required for data transfer (uploading/downloading) to a minimum.

Custom-made connectors

STAR has developed special connectors for automated translation workflows that can be positioned between applications such as Adobe Experience Manager, SalesForce and STAR CLM (Corporate Language Management). We always maintain an overview of the latest market trends in the area of translation connectivity, by implementing development projects in close collaboration with our customers to ensure that our solutions work flawlessly and bring about the desired benefits in specific customer scenarios.

STAR connector to industrial standard

STAR has published a connector that corresponds to the Common Translation Interface (COTI) standard of the Association of German Manufacturers of Authoring and Content Management Systems (DERCOM, This standard has been implemented depending on the type of system integration and the data exchange between CMS and TMS in so-called levels. To date, only the implementations of COTI levels 1 and 2 have been determined, whereby level 2 facilitates the exchange through import and export functions. COTI level 3, which regulates the direct interaction between CMS and TMS via its programing interfaces, is not yet completely defined. There are, however, a range of tried and tested guidelines that regulate this interaction.

STAR has developed a connector that is based on the COTI level 3 guidelines. With this, a flexible adjustment to your CMS is guaranteed on the basis of the general COTI standards using the available programming interfaces, and the automated transfer to and from the STAR CLM is facilitated.